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Designed for every place, at every moment, from every angle
Your home, unlimited possibility
360 All Round Design
Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.
Beautiful in every place
Detachable stand
Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.
See the world in QLED Technology
100%" Color Volume & HDR 10+
Samsung's Quantum Dot technology uses nano-sized Quantum Dots to produce 100%" Color Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal portrayal.
* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.* QLED : Samsung QLED is Quantum dot based TV.* 100%" color volume measured to DCI-P3 standard, certified by VDE.* Compatibility with all HDR content is not guaranteed.* The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.
Serif Design
By Ronan & Erwan Bouroullec
'I' Shape Design
The iconic "I" shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.
Unique inspiration for your space
Ronan & Erwan Bouroullec Design
The Serif is more than a TV. The Serif blends harmoniously with spaces and home interiors.
Ambient Mode
The Serif in various Ambient Modes on top of a cabinet, next to a woman reading a book, on a Stand and on top of a shelf.
Enjoy every moment with The Serif
Ambient Mode+
Instead of keeping The Serif blank and black when it's switched off, do more with your TV like displaying the day's weather, headlines, your pictures and more.
Exclusive patterns
Created by Ronan & Erwan Bouroullec
The Bouroullec's exclusive patterns in Ambient Mode were inspired by the natural world around us such as a beautiful leaf and a textured fabric.
Smart
The smart way to access your favorite content
Smart Hub
Discover your favorite movies, TV shows, games and ambient screens all in one place.
* Smart services and GUI (Graphic User Interface) may vary by model, region, language. * Some services are available to watch after registration and subscription.
Mirror your mobile device
Mobile Mirroring
Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.
* This service only works when TV and mobile are turned on. * Requires installation of the SmartThings app. * Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later. * Apple AirPlay may not be supported depending on the model or geographical area.
Usability
Simple connectivity
NFC on TV
When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.
* Compatible devices only.
Get answers on The Serif
Multiple Voice Assistants
Choose your favorite voice assistant out of Samsung Bixby, Amazon Alexa or Google Assistant to find and control entertainment, your home and more.
* Bixby voice commands recognize English (US/UK/IN), French, Spanish, German, Italian, Portuguese(BR), Chinese (in China mainland only) and Korean. Not all accents, dialects and expressions recognized. * Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates. * Google is a trademark of Google LLC. Get answers on The Serif Multiple Voice Assistants Choose your favorite voice assistant out of Samsung Bixby, Amazon Alexa or Google Assistant to find and control entertainment, your home and more. * Bixby voice commands recognize English (US/UK/IN), French, Spanish, German, Italian, Portuguese(BR), Chinese (in China mainland only) and Korean. Not all accents, dialects and expressions recognized. * Amazon, Alexa and all related marks are trademarks of Amazon.com, Inc. or its affiliates. * Google is a trademark of Google LLC.
Easier control, greener future
SolarCell Remote
Say goodbye to disposable batteries with the SolarCell remote that charges with sunlight and indoor lights.
* To charge the remote with solar energy, set the TV remote down with the solar panel facing up.
* Actual Product may differ from image shown. Please see our product gallery.
